To debate why someone is offended or what causes offense always leads to some enjoyment. We are all “offended” by something it would seem. And the censorship-police have their own agenda of what is right and wrong that infrequently matches that of others. That or too many people enjoy getting angry at the world.
Over the last few days coffee shop Fuckoffee on Bermondsey Street (a couple of mins walk from London Bridge) has been under fire for its sign and been told by the landlord to remove it or legal proceedings will follow. And so they appear to have reluctantly made the decision to remove the ‘offensive’ sign on 27th October. The shop has been open at least a year and no previous such threats have been made against a small business who have paid more tax than Starbucks and Costa.
This coffee shop has been on my long-list of things to do since arriving in London, but due to the recent events that trip had to happen immediately after work yesterday. To keep it simple I ordered a regular Americano with milk while I circled scouted the for the things that made it “hipster” venue it’s purported to be; Minion figurines, Lego, modern light fixtures (made out of coffee cups/yoghurt pots?), neon signs, sweary loyalty card. It was all there. And the coffee was good. Sure it was 55p more expensive than my usual Caffè Nero and 30p more than a Starbucks equivalent, but at least they put some effort in.
No one has the right to not be offended – Salman Rushdie
Of course this is just the PR that Fuckoffee wanted: a nice Twitter shit-storm and some raging morality do-gooders to tell us all just what’s what and how this is so wrong. That it isn’t allowed because it maybe looks and sounds similar to a word we consider to be very bad and shouldn’t say in front of our parents.
Clever marketing? Yes. Daring? Yes. Am I interested? Yes. They are questioning that attitude of “ooh that’s a bit rude” and daring to be in your face. But they do it because they care and serve good coffee. There’s too much prudishness and people telling us to act our age. But then I’ve been known to be in favour of gentrification.
— Fuckoffee (@fuck0ffee) October 22, 2015
I rather have my heart set on Cockoffee seeing as Cockfosters exists and its ok ;p https://t.co/Lmd3mK6WGB
— Fuckoffee (@fuck0ffee) October 23, 2015
No humour please, we're British. pic.twitter.com/P1U9VhAEho
— Fuckoffee (@fuck0ffee) October 21, 2015
(and yes there’s a Change.org petition)