belfast rebranded
September 23rd, 2008
Back at the beginning of the summer Belfast city council unveiled the new logo and branding for the city.
It acts as the heart of Belfast, reflecting its warm and welcoming nature.
It also shows the city as welcoming, dynamic, vibrant, energetic and inspiring.
We hope that the brand will:
- make it easier to attract visitors and investors to the city
- help us to sell products and services related to Belfast
- provide direction for all marketing activities associated with Belfast
- promote Belfast as the main economic and social hub for Northern Ireland.
Try to excuse the bullshit copy, but that’s how they attempted to sell this overpriced mess.
When I first saw it I thought: “That’s a piece of shit.”
It was later I discovered that on top of being awful, it cost £180,000 of tax-payers’ money and took over a year for London firm Lloyd Northover to produce.
To top it all, this very logo is not unique. In fact it was used by Devon organisation Food & Drink Devon, BabyBoom Records, Swedish-based VoIP service Rebtel and similar to French company Mr Bricolage.
Who gives people like this responsibility!
Here is the new improved logo as seen in Belfast:
Much better, don’t you think?
